Measures file

This FileMaker Pro 3.0 file is where you document what motivated a registration, membership or donation decision (friend, relative, member, magazine ad, newsletter ad, direct mail, telephone call, radio program, TV program, etc.) and the cost of each motivation method. Scripts summarize the results over all records and present them as raw counts and as relative performance (counts/dollar).

By measuring your results, you can stop guessing where and how to invest your meager budget. Put 80% where you get your best results and explore better methods with the other 20%.

Duplicating the scripts and modifying them for each permutation and combination is a tedious clerical job. I'm in a time crunch, so I've done only the minimum necessary for you to get a feel for what is possible with this file. After I get some feedback and have the time, I'll complete this file.

Seven of the nineteen dummy records are simulated here. Click on the top buttons and the index cards on the upper left to get a sense of the navigation.

Layouts:

• Information
• Reasons
• Counts (partially scripted)
• Costs (not yet defined)
• Performance (not yet defined)
• Reports (not yet defined)