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Libertarian Party of California
State Convention
February 15, 2003
The Power of Influence
by
Larry Pinci
818-841-0684, 303-402-0252 FAX,
realworldcoach.com
Introduction
Criteria based decision-making.
- Neuro senses or modalities:
- Visual (the pictures we hold in our mind)
- Auditory (the sounds we hold in our mind)
- Auditory Digital (the self talk we hold in our
mind)
- Kinesthetic (the feelings we hold in our mind)
- Olfactory
- Gustatory (VAKOG)
- Linguistic: Pictures, sounds, feelings,
tastes, smells, words.
- Programming: The ability to discover and
utilize programs we and others run.
-
- Of 2 Mbps received subconsciously, only 134 bps can
be processed by the conscious brain in 5 to 9 chunks, so
the brain
- deletes
- distorts
- generalizes and
- filters into an internal representation of
- time/space/matter/energy
- language
- memories
- decisions
- meta programs
- values & beliefs
- attitudes
- that results in a state that is manifested in
physiology and behavior.
- 90% or more of what people do is unconscious.
-
- Foible (focused - limited) versus peripheral
(unfocused- broad) vision.
The subconscious mind stores memories, is the domain of
emotions, organizes all memories, ..., and does not process
negatives.
[Savants are able to do amazing mental feats because
they lack the ability to filter or distort information,
which can drive you crazy. Normal people have demonstrated
savant abilities after having their filters disrupted
electromagnetically.]
The imagery of your internal representation will
determine your exterior results. Viewing bright and
panoramic image in color without self in image is best.
Sensory acuity is the ability to be aware of what another
person is doing physiologically, which is feedback that can
be used to improve communications. It is not Mind Read!
- What was the physiology before and after a
communication?
- Skin color from dark (sad) to light (happy).
- Skin tonus from symmetrical to asymmetrical.
- Breathing from slow to fast and low to high.
- Lower lip size from no lines (thin) to lines
(thick).
- Eyes from defocused to focused
- Pupils from undilated to dilated.
Observation is instant. Interpretation is not.
Interpretation is an empirical process. Suspend
interpretation until a pattern emerges. If the
interpretation is incorrect (bad response), revert to
favorable conversation to re-engage the person. Back away
from detail into the more abstract if necessary to
re-engage.
How we communicate can change the imagery of the other
person.
- Communication is
- 7% language
- 38% tonality
- 55% physiology
-
- Representation systems:
- Visual people memorize with pictures and are
not distracted by sound.
- Auditory people are easily distracted by noise
can repeat things back to you.
- Both pause to refill buffer.
- Kinesthetic people talk slowly and memorize by
doing.
- Auditory-digital people talk to themselves and
memorize procedures. They use complicated sentences with
extensive detail, and won't ask if you are
listening.
Five Steps of Influence
1. Establish rapport by matching (left hand - left
hand) or mirroring (left had - right hand).
- Unobtrusively mirror or match their
- posture, gestures, facial expressions, blinking,
breathing and other physiology;
- voice tempo, timbre, volume and tone, where
consistent implies a statement, which is boring, up at
the end implies a question, which elicits attention, and
down at the end implies a command, which elicits a
response;
- representation system of predicates (visual,
auditory, kinesthetic or auditory digital) and key
words
to get rapport. Don't match or mirror a negative
situation.
- Indicators of rapport:
- internal feeling,
- color change,
- they start leading or they say something
(optional)
- The source of the verbal response is indicated by eye
orientation when facing the person:
- Your left, their right - constructed
- Your right, their left - recalled
- Up - visual
- Level - audio
- Down - kinesthetic
When recipient corresponds to your posture, gestures,
facial expressions ..., then rapport has been
established.
2. Use questions to restructure internal image of
subject.
- Interrogative Pronouns:
- What - gap in the information, so can't proceed.
- Where - context
- When - context
- How - procedure
- Why - motivation, explanation, or how
- Who - context, identity.
3. Find need or value that you can satisfy with
your product or service.
A value is something we are willing to spend time, money
and effort on. Listen to keywords to determine value.
4. Link the need or value to your product or
service.
5. Close the deal by asking for an order.
- Objections:
- Time.
- Money.
- Won't work for me.
- I don't believe you.
- Handle objections by either ignoring them or listen
fully to them and then
- act a little surprised, and say "Oh I understand, you
mean that's the only reason you are not buying? If I
could show you how to have enough time (money), would you
buy?"
Cycle on 3, 4 and 5 if necessary.
Movie of Aaron
Starr engaging with Larry Pinci
Derivative thoughts
Speak and write using questions to elicit attention
because the audience feels responsible to respond. Questions
intensify listening.
Need visual and audio cues to reinforce text. That's why
TV is so powerful.
When limited to text, employ questions.
When limited to audio, employ tonality.
- Learn to live and breathe like a liberal and like a
conservative so you can acknowledge their viewpoint,
before performing a Randsberger (sp?) pivot. Need to
characterize liberals and conservatives to learn how to
interact with them.
- Liberals want to help people, i.e., they want to be
loved by others.
- Conservatives want people to behave well, i.e. they
are afraid of others.
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